Mass Participation Events & Sports

What We Do

We specialise in the design, planning, and delivery of bespoke and white-labelled mass participation events and sports experiences. With extensive expertise across large-scale endurance events—ranging from cycling, OCR, triathlon, adventure racing, trail running, and ultra races, to major city marathons with up to 40,000 participants—we also deliver exceptional corporate sports days and charity events in more traditional formats.

Whether you're launching a brand-new event or looking to enhance an existing one, we bring the expertise, resources, and energy to bring your vision to life—creating seamless, high-impact events that engage audiences and inspire athletes of all levels.

We can handle every detail from start to finish, or support specific areas as needed.

Our Services

Event Design & Participant Experience
Health, Safety & Legal Compliance
Venue Sourcing, Licensing & Permissions
Budgeting & Procurement
Sustainability Management
Accessibility Planning
Medical Planning
Event Operations, Logistics & Production
Travel, Accommodation & Catering
Marketing & Promotions
Event Media & Content Production
Post-Event Data & Insights

Why Choose Us?

For almost 15 years, we’ve been the event delivery partner of choice for some of the UK’s leading brands—working across public, corporate, and charity events.

Our track record speaks for itself. We don’t just talk a big game—we deliver, time and time again. From concept to execution, we’re known for creating and delivering world-class experiences.

Each year we partner with industry leaders such as The Great Run Company and Red Bull Events to bring major public events to life. We also host our own portfolio of mass participation challenges under the ‘Superhuman Sports’ brand.

Our flagship event, Superhuman Games, is recognised as one of the UK’s most successful and long-standing fitness festivals, drawing thousands of athletes from across the globe.