Sports & Mass Participation Events

What we do?

We specialise in the design, planning, and delivery of sporting competitions and mass-participation events. From concept to completion, our team creates dynamic, memorable events that engage participants, build community, and celebrate the spirit of sport and fitness.

With extensive experience managing everything from large-scale endurance sports—such as OCR, triathlon, cycling, adventure racing, and trail and marathon running with up to 30,000 participants—to smaller sporting competitions and charity events in football, golf, cricket, and more, we can handle every detail or assist with specific aspects of your event. From event design, logistics, and licensing to branding, marketing, and participant experience, our goal is to bring your vision to life, creating seamless, high-energy events that captivate audiences and inspire athletes of all levels.

Whether you’re launching a new event or enhancing an established one, we provide the expertise, resources, and passion to make it unforgettable. At Superhuman Group, we’re not just event managers; we’re partners in creating experiences that motivate, empower, and leave a lasting impact.

Our Services:

Event Design & Strategy
Event licensing, site permissions & public safety
Health, safety & legal compliance
Budgeting & procurement
Sustainability management
Accessibility
Venue sourcing & management
Event operations, logistics & production
Travel, accommodation & catering
Pre & post event branded media assets
Post event data & insights

Why choose us?

We are the event delivery partner of choice for major events, sporting competitions, and mass-participation fitness challenges across the South-West. For almost 15 years, we’ve collaborated with leading brands like The Great Run Company, Red Bull Events, and a range of local councils, charities, and organisations.

Each year, we also deliver a wide portfolio of mass-participation fitness events to the public under our very own Superhuman Sports brand. Our flagship event, Superhuman Games, is recognised as one of the UK's most successful and longstanding fitness festivals, attracting thousands of participants from around the world!

Our results speak for themselves—we don’t just talk a big game; we deliver. Time and time again, we have proven our expertise in seamless, impactful event execution.