Sports & Mass Participation Events

What we do

We work with some of the biggest events and brands in the UK. Our events team brings extensive experience in delivering projects of all sizes—from large-scale public events like closed-road marathons, OCR, triathlons, cycling races, and adventure challenges with up to 30,000 participants, to smaller-scale sporting competitions, ultra races, charity events, and more.

Whether you’re launching a new event or enhancing an established one, whether you need full-service event management or support with specific aspects of your event day delivery—we’ve got you covered.

We specialise in the design, planning, and delivery of mass-participation sporting events and competitions. From concept to completion, our event production team creates dynamic, memorable experiences that engage participants, build communities, and celebrate the spirit of sport and fitness.

At Superhuman Events Group, we’re not just event managers—we’re partners in creating world-class experiences that motivate, empower, and entertain.

Our Services:

Event Strategy & Design
Event operations, logistics, and production
Licensing & site permissions
Health, safety & legal compliance (IOSH Certified)
Medical Planning & Support
Crowd Safety & Management
Budgeting & procurement
Sustainability
Accessibility
Venue sourcing & management
Travel, accommodation & catering
Pre & post event media & marketing assets
Post event data insights

Why choose us?

We have been the event delivery partner of choice for numerous major events, sporting competitions, and mass-participation fitness challenges across the UK for almost 15 years, collaborating with industry leading brands such as The Great Run Company, Red Bull Events, and a wide range of charities, lifestyle brands, councils and organisations.

Each year, we deliver a portfolio of our own mass-participation fitness events to the public under our Superhuman Sports brand. Our flagship event, Superhuman Games, is recognised as one of the UK's most successful and longstanding fitness competitions, attracting thousands of participants from around the world year after year!

Our results speak for themselves—we don’t just talk a big game; we deliver professional and seamless event execution!